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Digital development within the fitness industry is not a new phenomenon, it’s actually been there for years. However, the COVID-19 situation, including lockdown, has undoubtedly accelerated the implementation of live streaming and on-demand content.

Many fitness facilities were forced to replace their usual offering with digital classes which unleashed a quick change. It’s time to embrace the digital change.

Be cautious of “Digital Distraction”

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It has obviously been a while since members were allowed into your gym, and since then it has been crucial to find ways to keep them engaged and motivated to continue their exercise habits. This has been an unprecedented challenge that has required quick thinking and sharp agility to overcome, and the industry has truly shown what it’s made of as it has promptly and decisively adapted to offer hybrid membership options.

gym reopening
members
preparation
reopening e-book
customer engagement
 
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Many of your members are missing your gym just as much as you are missing them. However, in order to regain their confidence, you will need to find different ways to get in touch with your members to reassure them that you are on top of all the latest guidance and have taken the necessary steps to provide a safe environment for them to exercise in. It is vital to show your members that you have done your homework.

gym reopening
members
preparation
reopening e-book
customer engagement
 
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