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Steve Ward

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I agree with Apple Vice President Tony Fadell, who once said “If something is ugly, it won’t be treated with respect.” As the director of design for Life Fitness, my job for the last ten years has been to create the best gym rides that command respect in both looks and feel. In building a creative team, I am blessed to have snagged some of the best design talent in the country. Off the job, I’m a cinema-holic and amateur food scout, always looking for the next great movie and the most authentic cuisine source. 

Favorite Workout: My G7 Home Gym


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In November, Life Fitness proudly accepted the 2012 Spark International Design Award in the Concept category for our Immersive Exercise Pod (IEP). The bronze medal joins 11 awards we’ve previously won in the field of design. Spark is a global community that strives to promote better living through innovative design, and their recognition is a credit to the Life Fitness Industrial Design team’s creativity and talent. Creating emotionally charged and visually compelling fitness equipment is why we get up in the morning and obtaining this award from the global design community is like adding “nitrous” to our creative gas tank.


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Spark Design Awards
Future of Fitness

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