Blog Posts


We’ve discussed what boutique gyms are and why they are gaining popularity. The big question for traditional health clubs is how they are prepared to respond.

The boutique experience is based largely on creating a welcoming environment of excitement and energy. Clubs need to replicate that atmosphere, and here are a few different ways that you can do just that.

Open a Studio Within the Club

Boutique gym
Boutique Gyms Part II: How Health Clubs Can Create the Excitement to Compete

It’s no secret, boutique fitness studios have been exploding on the fitness scene for several years. Participation in boutiques doubled in one year from 21% in 2013 to 42% in 2014 according to research from IHRSA. And boutique chains have been adding new studios at a rate of 450% per year since 2010 according to the fitness-focused investment firm Piper Jaffray.

boutique gyms
Boutique Gyms Part I: What They Are and Why They Are Gaining Steam

The majority of us understand how much digital technology affects our daily lives. We order products on Amazon, ride in an Uber, take care of our banking online, and turn to deliveroo when out of options for dinner.

But digital also plays a huge role across industries where you might not expect it.

digital fitness
Fitness Technology
Technology in Fitness Industry

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