Uncertainty brings opportunities. Besides assuring members that your mission, vision and values remain the same, think of new innovations that come from dealing with this pandemic. Stay positive and try to think in solutions to support your business, for example:
Working from home = no commuting = more time to exercise
Delay in holidays = summer at home = gyms full in August instead of September
More exercise at home = members still need guidance = virtual fitness opportunities
Digital development within the fitness industry is not a new phenomenon, it’s actually been there for years. However, the COVID-19 situation, including lockdown, has undoubtedly accelerated the implementation of live streaming and on-demand content.
Many fitness facilities were forced to replace their usual offering with digital classes which unleashed a quick change. It’s time to embrace the digital change.
Be cautious of “Digital Distraction”
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