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Uncertainty brings opportunities. Besides assuring members that your mission, vision and values remain the same, think of new innovations that come from dealing with this pandemic. Stay positive and try to think in solutions to support your business, for example:

Working from home = no commuting = more time to exercise

Delay in holidays = summer at home = gyms full in August instead of September

More exercise at home = members still need guidance = virtual fitness opportunities

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Innovation
 
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Digital development within the fitness industry is not a new phenomenon, it’s actually been there for years. However, the COVID-19 situation, including lockdown, has undoubtedly accelerated the implementation of live streaming and on-demand content.

Many fitness facilities were forced to replace their usual offering with digital classes which unleashed a quick change. It’s time to embrace the digital change.

Be cautious of “Digital Distraction”

gym reopening
members
preparation
reopening e-book
customer engagement
 
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It has obviously been a while since members were allowed into your gym, and since then it has been crucial to find ways to keep them engaged and motivated to continue their exercise habits. This has been an unprecedented challenge that has required quick thinking and sharp agility to overcome, and the industry has truly shown what it’s made of as it has promptly and decisively adapted to offer hybrid membership options.

gym reopening
members
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reopening e-book
customer engagement
 
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