Life Fitness and ROKiT Williams Racing return for another lap of the #RunTheRaceTrack campaign
Global fitness equipment supplier Life Fitness will be continuing its partnership with Formula One team ROKiT Williams Racing throughout 2020, with the launch of this year’s #RunTheRaceTrack campaign.
Focused on the fitness and wellbeing of the Williams Racing team and staff, the #RunTheRaceTrack initiative encourages individuals to run the length of each track during and in the lead up to race weekends; the campaign was inspired by the activities of the ROKiT Williams Racing team, who get the chance to run the track at each race location throughout the F1 season during track downtime.
Offering a unique environment for the team to train and have fun whilst on the road, many of the team take to the track as a great way to alleviate stress as well as maintain fitness levels through predominantly static travelling weeks.
The #RunTheRaceTrack campaign was launched last year to not only encourage Williams staff on the road to take part, but also those at Williams Racing HQ, as well as F1 fans and the general public.
The inaugural campaign was a huge success, with Williams staff alone covering over 1,380km throughout the season. Staff at the team’s HQ in Grove, Oxfordshire, used the Life Fitness cardio equipment in the onsite gym to record their distances, whilst others shared screenshots of routes ran, walked or cycled in the HQ grounds and surrounding area.
How you can get involved
The #RunTheRaceTrack campaign is open to anyone – make sure you’re following Life Fitness on social where each race week’s distance will be announced. All you need to do is cover that distance and share a screenshot of your activity tracker or a photo of your treadmill console using the hashtag #RunTheRaceTrack to be in with a chance of winning prizes that include Life Fitness and Williams branded merchandise.
Life Fitness and Williams will be launching the second #RunTheRaceTrack campaign this week ahead of the 2020 Formula One curtain raiser in Australia.
To find out more, follow Life Fitness UK:
See the full terms and conditions for the competition here.