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Life Fitness to Evolve at IHRSA 2014


Packed planes, booked hotels and slammed seminars – it's that time of year again! This week, the Life Fitness family will convene in San Diego for IHRSA 2014, one of the largest fitness trade shows in the world. While I can’t spoil all the surprises, and trust me there are some big things in store, we're thrilled to unveil a year’s worth of forward-thinking invention and innovation.

Here's what I can tell you – we’ll be launching a record number of exciting new product lines, with the innovation that Life Fitness is known for. We have full demonstrations planned on SYNRGY360, HD Elite and one of our new products rotating periodically throughout IHRSA. We've been working around the clock to ensure that our products and presentations will capture your attention the same way their development and realization captured ours.

If IHRSA 2014 follows the precedents set at our last two showings, look for another round of exceeded expectations and unparalleled buzz. In Los Angeles for IHRSA 2012, we had the pleasure of introducing SYNRGY360, HD Elite and the Lifecycle GX. In Las Vegas for IHRSA 2013, we revealed our latest technological and connectedness solutions with LFopen and the Discover tablet consoles. What’s in store for 2014? Head on over to Life Fitness booth to find out!

If you can't make it to San Diego, you can follow all the Life Fitness action on Facebook and Twitter using the hashtag #LFIHRSA.

To top it all off we're having the Hammer Strength 25th Anniversary Party on Thursday, March 13th from 6-8 pm. Meet Hammer Strength founder Gary Jones and bodybuilding legend Bill Pearl, enjoy the full bar, and partake in free t-shirt and koozie giveaways. We'll be posting on Facebook and live-tweeting throughout the night using the hashtag #Hammer25.



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