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Coda Studios Fulham partners with Life Fitness to deliver vision for corporate health and fitness hub

  • Health and wellbeing provision continues to form integral part of organisations’ employee acquisition and retention strategies
  • Gym is part of communal workspace owned by global asset management firm Columbia Threadneedle Investments

Thursday 11 October 2018 – Organisations based at Coda Studios Fulham are benefitting from an enhanced corporate wellness offering thanks to Coda Fit, a new onsite fitness facility equipped by Life Fitness. 

With access exclusively for employees of organisations operating out of the 56 private studio spaces, Coda Fit is a pilot project for owners, Columbia Threadneedle Investments, and one of the site’s key USPs, supporting staff acquisition and retention strategies for organisations based at Coda Studios.

The new gym – part of the wider hub - has been designed in line with the popular industry trends for functional and small group training, whilst providing a flexible training space for individual and personal training workouts. It comprises equipment from across the Life Fitness brand portfolio including Elevation Treadmills with SE3 HD consoles, SYNRGY360T, Row GX Trainer, Cybex Bravo Functional Trainer, ICG® IC8 Power Trainers and Hammer Strength HD Elite Racks.

Daniel Boullé, project consultant from Boullé and Baird - Gym Design, who worked with Life Fitness on the new facility, said: “Life Fitness provided a full-service solution for Coda Fit; not only with the extensive range of quality equipment and customisation options available, but also by offering valuable support and advice to ensure we maximised the space and met the demand of the hub’s young, creative and entrepreneurial demographic.”

Business partner Jamie Baird was also integral to the equipment selection: “We wanted to create a versatile training space that tapped into the trends for functional and small group training, whilst also providing users with options for individual workouts incorporating premium equipment, and we’ve achieved this through the extensive choice of equipment that Life Fitness offers.”

Life Fitness’ Regional Sales Manager, Tom Lakeman, said: “Health and fitness has become an integral part of corporate wellness and our role often goes beyond that of simply an equipment supplier. This is certainly the case with Coda Studios, where we worked in partnership to determine how best to deliver against the site’s strategy to provide a real USP and a means of attracting organisations to the workspace.  

“Coda Fit is a fantastic facility and one that is already contributing to the health and wellbeing strategies of companies based there; it’s also being recognised as a means of boosting employee retention and acquisition and is proof of the value being placed on corporate wellness.”

Coda Fit is operated by corporate fitness and wellness management provider, 3d Leisure. In addition to the gym, the 65,000ft² hub also offers access to a community lounge, meeting room and onsite café. 

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