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The Life Fitness Story

For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that benefit both facilities and exercisers. Our mission to keep people active started with the Lifecycle exercise bike and continues with the widest range of cardio, strength and group training products in the fitness industry.

Through the decades

Fitness has changed drastically over the last few decades, and Life Fitness has evolved with it. Countless fads have come and gone, but Life Fitness has endured to encourage people to lead active lives.


Our mission is to provide solutions that get the world moving and help people lead active and healthy lives.

We feel that it’s important to practice what we preach. The culture at Life Fitness revolves around what our products stand for. Gym bags are as common as coffee mugs at our global headquarters outside of Chicago and at our nine other offices worldwide. Our product showrooms double as bustling employee gyms, and lively group workouts are an important part of the daily routine.

The best way to know everything we can about our fitness products is to use them every day. Helping people live healthier lives is what we do, and the devotion to that goal begins with our employees.


Life Fitness Bag and Brand Stretching
Hands Tossing Ball in Movement
In Movement

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