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Hammer Strength has been building athletes for more than 25 years. Not just elite athletes, but those with the focus and determination to want to train like one.

It is rugged performance strength training equipment that takes what athletes dish out and helps exercisers get to where they strive to be. Hammer Strength moves the way the body is meant to move and rewards hard work with results.

Results that elite athletes have been relying on for nearly three decades. 


HD Elite the ultimate training tools for elite athletes.

HD Elite

The ultimate training tools for elite athletes, rooted in Hammer Strength's proven heritage of performance.

Configured Heavy-duty racks and rigs by HD Athletics.

HD Athletic

Heavy-duty racks and rigs that can be configured in nearly limitless combinations.

Hammer Strength the number one brand of plate-loaded equipment in the world.


Hammer Strength was built on the performance of plate-loaded equipment. More than 40 options offer the tools needed to build champions.

Hammer Strength plate loaded selectorized equipment.


The effective motion pioneered by Hammer Strength plate-loaded equipment with the convenience of selectorized weight stacks.

Life Fitness benches and racks for weight workout regimen.

Benches and Racks

A selection that offers everything exercisers need to create a complete free weight workout regimen.

Training Accessories with a wide variety of rugged training possibilities.


Complete your facility and add a wide variety of rugged training possibilities to help athletes and exercisers achieve their goals.


Gary Jones was intent on improving strength training when he created Hammer Strength in 1989. Jones did that and then some. With his own ingenuity and input from the Cincinnati Bengals, he designed and constructed machines with biomechanics in mind—machines that move the same way that the body does.



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