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Life Fitness Master Trainers


Keith Smith

Keith has worked in the fitness industry for more than 20 years. He is a highly skilled educationalist with extensive experience in course delivery, providing education all over the world to equip fitness professionals with the knowledge, skills and confidence to be successful in the fitness industry. Contributing to the design of the CPD courses and workshops that the LFA deliver globally, Keith is passionate about creating positive, comfortable learning environments, that allow the individual learner to develop to their full potential. Keith has vast experience at designing bespoke educational interventions for general and specialised populations.

Phil Calvert

Phil has more than 25 years of experience in the sports and fitness industry. Alongside his role as a Life Fitness Academy Master Trainer, Phil runs a successful personal training company, Fitness & Wellbeing Training Ltd. He is a TPI expert and specialises in sports-specific power, flexibility, strength and endurance training. Along with certifications for lower back pain management, nutrition and weight loss, he holds certifications in advanced personal training and gym management. His knowledge, understanding and passion for the industry offers a motivating learning experience for those he teaches.

Paul Russell

Paul has been with the Life Fitness Academy since 2014 and is a highly motivated educator, keen to embrace new thinking, approaches and techniques and to create inclusive learning experiences that will have a positive and long-lasting impact.  He is the founder of The Fit Box, which was one of the UK’s first small group and personal training clubs. As a Life Fitness Academy expert educator, Paul is responsible for developing bespoke fitness education and training solutions. Paul’s expertise is shown with his knowledgeable, flexible and professional training style – providing education to suit the requirements of the facility and individuals.

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