ukactive has launched the ‘Moving More, Ageing Well’ report today in partnership with Life Fitness
Life Fitness, the global leader in commercial fitness equipment, has partnered with not-for-profit health body ukactive to produce a new report into the inactivity crisis amongst the UK’s ageing population.
The Moving More, Ageing Well report was unveiled today (Wednesday 01 November) at the ukactive National Summit in Westminster, where 700 leaders across government, health and physical activity discussed how exercise can help tackle society’s biggest challenges.
The report combines freedom of information requests with new analysis of official data and case studies, including examples from Life Fitness clients, which demonstrate initiatives that seek to encourage active ageing.
“We are frequently reminded of the significant impact that diminishing physical activity levels can – and are – having on society, and this is something as an industry that we can’t ignore”, said Danny Oliver, UK Country Manager for Life Fitness.
ukactive CEO Steven Ward said: “We need to make physical activity the natural choice from cradle to grave and that means putting exercise – the miracle cure – at the heart of our health and social care systems.”
The latest statistics show that one in five of the UK population will be aged 65+ by 2025 and with social care currently costing the country £100bn per year, the report’s authors warn that failure to promote regular physical activity among older adults could provide “catastrophic”.
Life Fitness offers the widest range of cardio, strength and group training products in the industry, and with brands that include Cybex, Hammer Strength, ICG and SCIFIT, the organisation remains on a mission to get the world moving – regardless of age or ability: “The active ageing population has become an increasing area of focus for us and our customers and our work with ukactive continues to enrich our insights and solution offering, as fitness equipment and technology is adapted and developed to better suit this now core demographic,” Oliver adds.
The report highlights innovative solutions and programmes that are tackling physical inactivity amongst older adults and proposes a nationally-guided, locally-owned ‘National Activity Therapy Service’ to maximise their effectiveness.
“What threatens to be one of the biggest crises of the 21st century can certainly be avoided if we prioritise simple interventions and ensure that ever care setting has a joined-up strategy to provide physical activity at every opportunity,” said Professor Sir Muir Gray CBE, Chief Knowledge Officer to the NHS.
For more information about Life Fitness and to read the report in full, please visit: www.lifefitness.co.uk/ukactive_report
For further information about the work of ukactive, please contact firstname.lastname@example.org