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Hammer Strength Flexes Versatile, Durable Strength Additions

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March 13, 2014

New Hammer Strength Select and HD Elite Applications Offer Solutions for All Fitness Levels

SAN DIEGO, IHRSA Booth 1615, March 13, 2014 – Today at IHRSA 2014, Hammer Strength announces the launch of new Hammer Strength Select, as well as versatile small group training options for popular HD Elite. These new offerings from Hammer Strength provide rugged, reliable strength equipment that allows exercisers to focus on enhanced performance and movement. 

“HD Elite and new Hammer Strength Select are high quality, dependable products designed for the results-driven exerciser,” said Greg Highsmith, Director of Strength for Hammer Strength and Life Fitness brands. “With these new offerings, together with our other versatile Hammer Strength offerings, facilities can create a full member journey with ultimate variety and progression to meet various strength training styles.”

Hammer Strength Select Pumps Up Hammer Strength Portfolio

Hammer Strength Select features a 22-piece line of selectorized equipment built to strengthen movements for the whole body. Built to stand up to the most intense training environments, Hammer Strength Select provides solid and reliable machines that focus on function to help exercisers meet their strength goals. For facilities, a customizable work arm color is a unique offering for these selectorized machines and creates opportunity for an eye-catching look in the strength layout.

In addition, new technology integrations enable exercisers to tailor the equipment experience to suit their needs. Hammer Strength Select products feature LFcodes, an NFC/QR code that provides immediate access to exercise tutorials and set-up tips through the Life Fitness LFconnect mobile app. Hammer Strength Select machines will be available for order in April 2014.

HD Elite Enhancements Empower Small Group Training Environments

For exercisers who wish to take their small group training up a notch, HD Elite equipment provides a challenging, but motivating environment that utilizes teamwork to help reach fitness goals. Now with new rack connectors – perfect for suspension training and combining multiple rack systems – and pulldown and row cable stations, HD Elite offers robust training options for small group training workouts. These new additions complement the wide array of performance-focused features already found on HD Elite, including Olympic lifts, power pivots, and high rings.

Hammer Strength now provides advanced resources for facilities looking to incorporate high-energy small group training workouts into their fitness portfolio. More than 100 instructional exercise videos along with six sample programs are available to help trainers and exercisers take full advantage of the machine’s capabilities, and take small group training to the next level.

25 Years of Building Champions

“Hammer Strength equipment is engineered with outstanding biomechanics and rugged durability, and is designed to deliver unparalleled strength training results,” said Highsmith. “The wide array of strength offerings are built on the preface that performance, results and hard work are essential to helping elite athletes, and those who train like one, reach their full potential.”

This year, Hammer Strength is celebrating 25 years, a quarter century of success. 

Hammer Strength Select and HD Elite will be featured at IHRSA, March 13-14, 2014, at the Life Fitness Booth 1615. For more information about the show, visit For more information on Life Fitness visit      

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).



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