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ICG® gets set to power 2018 Fitness Fiesta events

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ICG has partnered with one of the UK’s largest group exercise events series to showcase state-of-the-art indoor cycling technology

Ely, UK -Monday 12 February, 2018 –  The Indoor Cycling Group (ICG®) has partnered with Fitness Fiesta to deliver interactive group cycling classes at events across the UK.

Fitness Fiesta brings together anyone with an interest in fitness to showcase the latest trends and innovations in group exercise, a training method that continues to grow in popularity and was recently named in second place in the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2018.

First launched in 2000, Fitness Fiesta events now attract over 10,000 instructors and enthusiasts every year, with partners that include founders of the INSANITY® workout Beachbody and global group training provider Les Mills.

The new partnership with ICG will be launched at next month’s event in Camber Sands, where more than 15 group cycling classes are scheduled across three days.

Attendees will use the award-winning IC7, the indoor cycle that incorporates ICG’s pioneering design and functionality with the latest in training technology. Class participants will also train using ICG’s Coach by Color® system, a self-powered console that delivers real-time, colour-coded biofeedback to accurately coach the user’s effort for effective, customised results.

ICG remains the world’s largest organisation specialising in the design, manufacture and programming of indoor cycling equipment and in 2016, was acquired by Life Fitness’ parent company Brunswick Corporation, joining Hammer Strength, Cybex and SCIFIT as part of Life Fitness’ global brand portfolio.

Commenting on today’s announcement, Andy Lucas, director of Fitness Fiesta, said: “Indoor cycling is a big part of group exercise provision and our new partnership with ICG will provide a fantastic opportunity for attendees to not only try out the state-of-the-art equipment, but to also experience something revolutionary in group training in the Coach by Color system.   “Our events are all about trying something new, learning and training in an exciting and energetic environment – ICG fits perfectly with this and we’re already anticipating a high demand for our group cycling classes!”

Danny Oliver, UK country manager for Life Fitness, said: “Fitness Fiesta events are extremely well-established and provide a really exciting opportunity for the ICG brand. The new partnership is part of our strategy to showcase the complete ICG offering - from equipment to technology and programming - to a wide-ranging audience and we believe Fitness Fiesta is the perfect partner to do this with.”

The next Fitness Fiesta is taking place at Pontins Camber Sands on 02-04 March. To book your place or for more information about future events, visit

To find out more about ICG® and the IC7 Indoor Cycle, visit


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