January 12, 2010
SCHILLER PARK, Ill., Jan. 12, 2010 – Life Fitness is proud to announce it has received a 2009 body LIFE Award for its cardiovascular machines. The company has received the award for nine consecutive years since the contest began in 2000. Body LIFE is the leading fitness publication in Europe, and is distributed in eight European countries.
"Life Fitness has consistently wowed the marketplace with their reliable and innovative cardiovascular product lines," said Olaf Schneider, body LIFE director of publishing. "The company has proven it is an industry leader seeing its cardio products have been recognized nine years in a row."
"The body LIFE cardio equipment award is particularly gratifying because it is selected by our customers," said Frank van de Ven, vice president, Life Fitness Continental Europe, Middle East, and Africa. "This award is an indication that we're designing and manufacturing the most advanced, ground-breaking cardio equipment in the industry. A goal we always strive to achieve."
Life Fitness was chosen for the cardio equipment award by 500 randomly selected gym and fitness club owners who completed a computer aided questionnaire and were interviewed. The survey measured customer satisfaction and publicity in seven award categories: cardio, strength, indoor cycling, solarium, software, education and consulting.
About body LIFE
The business unit Fitness of the Health and Beauty Group is the leading publisher of B2B fitness magazines in Europe. Overall 8 printed magazines in 5 different languages are published. All magazines are created locally. This ensures marketability and guarantees a high quality, that is adapted to the needs of the markets, for readers as well as for advertisers.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).