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Life Fitness strengthens technology offering with appointment of Digital Experience Manager

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Adrian Nash joins from Google to lead the implementation of Life Fitness’s international digital strategy in the UK

Ely, Wednesday 09 May, 2018 – Global leader in commercial fitness equipment Life Fitness has appointed Adrian Nash as Digital Experience Manager. 

Brought in to lead the local implementation of Life Fitness’s digital experience strategy, Adrian joins the organisation following previous roles at Apple and Google and with extensive experience in business development, training and customer relations within the digital technology sector. 

Also a keen sportsman and coach with a passion for health and fitness, Adrian will work closely with Life Fitness customers to design and deliver digital solutions in line with the company’s vision to be the platform that connects the world to fitness. 

Commenting on Adrian’s appointment, Danny Oliver, UK Country Manager said: “Employing a new digital experience manager is a sign of our intent to be at the forefront of the digital space in fitness. Adrian brings a wealth of experience and has a passion for everything technological, and his approach aligns with our belief in combining people with technology to achieve the best outcome for our customers.”

The newly-created digital role follows a series of recent major announcements from Life Fitness, which include the launch of the new platform Halo Fitness Cloud and the creation of Digital Ventures Group (DVG). 

Unveiled at IHRSA and FIBO earlier this year, Halo Fitness Cloud is a revolutionary software offering designed to enhance the exerciser experiences whilst simultaneously simplifying facility management. The new platform aims to enhance member engagement and retention whilst increasing operational efficiencies, in turn generating a host of benefits for both the facility and its members.   

Also launched last month, Digital Ventures Group (DVG) at Life Fitness analyses market data and trends to identify leading-edge technology and innovations from other industries to accelerate adoption within the global fitness sector. Through partnerships and investments, DVG seeks to address challenges and generate new revenue streams for Life Fitness customers. 

For more information about Halo Fitness Cloud, visit

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