September 8, 2009
SCHILLER PARK, IL, September 8, 2009 – When MARS Entertainment Group decided to expand its offerings from posh night clubs, luxury cinemas and distinctive restaurants to health clubs in Turkey, the owners knew they needed to mirror the modern style-and-design-driven ambience that their entertainment facilities are known for.
What resulted was Mars Athletic Club (MAC), prestigious centers which combine sports and entertainment with advanced technologies, to propose a new existence of style to members. So when it came to the fitness area, the designers wanted to create an exercise space reflective of MARS long-standing commitment to providing an authentic guest experience in a hip environment. To this end, they chose to outfit the fitness center with exercise equipment that was not only innovative and beautiful, but that would also benefit a variety of exercisers.
After opening its first club, MAC Kanyon in 2007, the team turned to the experts at Life Fitness to help them outfit all of their locations: MAC G-Mall, MAC Panora, and the latest premium leisure "city club" MAC Bebekoy, with innovative strength and cardio fitness equipment to inspire and motivate guests.
"At MARS, we want our clubs to look as similar to our entertainment facilities as possible; but we also want them to inspire and motivate members, which is difficult to do when staying consistent with the look and feel of a night club or restaurant," said Muzaffer Yildirim, chief executive officer, Mars Athletic Club. "The experts at Life Fitness directed us to the state-of-the-art Life Fitness Elevation Series Treadmills, Elliptical Cross-Trainers and Lifecycle Exercise Bikes, which are exactly the type of high-end, experience-based fitness equipment our guests expect."
The equipment features touch screen technology, iPod® connectivity an on-console Virtual Trainer and Nike+ iPod compatibility, enabling users to make their workouts more engaging.
"The Elevation Series equipment at MAC sports centers offers the most entertaining workout experience for members, and reflects the engaging and modern nature of the facility," said Frank van de Ven, vice president of Europe, Middle East and Africa (EMEA) for Life Fitness. "It's satisfying to know that this equipment is helping thousands of people live healthier lives."
In just two and a half years, the owners had signed on 6,000 members. Each MAC facility offers pristine spa services, NBA standard basketball courts, indoor swimming pools, group exercise classes, saunas and steam rooms. The MAC FitLAB is available at every facility to measure body fat, muscle and bone density as well as offering a New Leaf Metabolic Assessment and Dr. Wolff's back analysis test, both of which are unique in Turkey.
"Not only is the Life Fitness equipment durable and reliable for 2,800 members we have at each facility," said Yidirim. "It is also aesthetically pleasing which fits perfectly with the swanky environment our sports centers provide."
For more information on MAC Sports Centers visit www.marsathletic.com.
About Life Fitness
Life Fitness is the global leader in commercial fitness equipment, as well as game tables and furnishings. The company manufactures and sells its well-known strength and cardiovascular equipment under its Life Fitness and Hammer Strength brands. It also offers billiards tables, accessories and game room furniture under the iconic Brunswick Billiards brand. Life Fitness, Hammer Strength and Brunswick Billiards equipment is distributed to more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., the company is a division of Brunswick Corporation (NYSE: BC).